At Damselfly Flowers, we have a responsibility to ensure that the beauty we offer does not come at the expense of the planet. The very essence of our business is rooted in nature, and it is imperative that our practices reflect a deep respect for the environment we depend on and celebrate. Overall, our strategy is twofold: first, source carefully and responsibly, and second, implement measures that reduce waste at every step of the process.  

• Phasing out floral foam: Recognizing the environmental impact of floral foam, we're working toward eliminating its use entirely. Even if it means more labor-intensive methods to ensure the flowers are secure and presented beautifully.  
• Local Farm Sourcing: By sourcing flowers from local farms, we are reducing transportation emissions and supporting our community’s economy.  
• Sustainable Supply Chain: Partnering only with suppliers who follow sustainable and ethical farming practices and low-impact farming methods.  
• Digital Solutions: Reducing paper use by transitioning to digital receipts, invoices, and communications wherever possible.  
• Packaging: We are committed to using eco-friendly materials for packaging, reducing plastic use, and minimizing waste throughout our supply chain. 

We have multiple shops located in major NYC transit hubs, many of which are “grab-and-go" so for us, presentation must go hand in hand with practicality. Because most of our customers are commuting or traveling, packaging is a necessary evil to protect the beauty of our delicate products throughout a busy day or a long journey, thereby extending their life. Our custom wax lined water bags and handle carriers are built to be sturdy, made without harmful dyes or chemicals, and printed with soy ink, making them 100% recyclable and often reusable – an effective (and stylish) alternative to excess plastic. 

Running a business, particularly a flower shop, means taking responsibility for your environmental impact. Consumers nowadays are smart - they see through empty promises and greenwashing, and they expect the companies they support to make genuine efforts toward reducing their environmental footprint. By being transparent about our choices and staying true to sustainable practices, we are not only doing what’s right for the planet but also building trust with a savvy audience. What is good for the planet is good for business.